Keyword Research

Keyword research is one of the most important aspects of any search engine optimisation campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in wasted revenue and pointless rankings. By targeting the wrong keywords, you not only put valuable advertising revenue at risk, you are also at risk of confusing the search engines. This is why Shy Studios carry out in-depth keyword research for all web optimisation projects we undertake, including collating and understanding current industry search trends and researching the competition level of your chosen search phrases.

Free SEO Tools

Major search engines like Google provide research tools that are available to everyone, such as Google's keyword research tool. This free Adwords tool allows you to find out how many people are searching for popular terms on a monthly basis and shows trend results for the previous year and also allows you to view results that are an exact match of your keyphrase. This tool however only shows information for Google and as it is intended to promote the use of Adwords, only data for terms that Google can make money out of are shown.

When taking on a web optimisation project, Shy Studios use a number of both free and commercial software to carry out our keyword research for every job. Where possible, we will provide our customers with links to the free tools we use to allow complete transparency into the information we are providing. All keyword research reports are offered free with our web optimisation service or can be provided standalone (charged at £100.00+VAT) at our clients request.

To request a list of free SEO tools you can email us at info@shystudios.co.uk or for more information on this service please contact a member of our team on 0208 123 7944.