Kangaroo Homes

In the crowded world of estate agencies you need to think a little differently to stand out & having a forward-thinking design team behind you can help. We went for bright, bold but subtle all in the same mix and after quite a few hours with a big pen, a flip chart and an old fashioned think-tank came up with the above.

Safetymark Group

Making the leap (note Kangaroo left) from a small local business to an international corporate is no easy feat but it does help to strengthen your brand & expand your company image. SMG approached Shy to recreate their existing identity, we crafted a smart brand that reflects the company's workforce.

ICOR Retail Group

Being a behind-the-scenes online retail group ICOR needed a powerful identity that appeals to a senior business audience. The "CO" lettering partnership symbolises the groups "connecting the retailer to the consumer" mission statement and has also become a major icon in future brand awareness.

Branding Design By Shy Studios

So... what makes a good brand? Whether you are a new start business of have an established brand, your company identity should give a clear message to your potential clients and can have a big impact on the type of clients your business attracts.

Shy Studios offer a professional brand design service, our team will work with you to create an initial selection of design concepts, once these primary ideas have been reviewed by yourselves we will work on your chosen concept through the final artwork and completed design.

We also offer a full logo re-drawing service to bring your existing identity up to date and provide all files in both digital and high-res print formats.

Branding (Not Just Logo Design)

Creating an effective logo or brand isn't just about using a fancy font, it's about capturing the vision of your business and portraying the right message to your customers. A large part of our logo and brand design service is about understanding our clients business, the services they offer, and the message they are trying to put accross to their target audience.

There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it's products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses' name or the name of a product, although it can also include the name of a feature or style of a product. The overall 'branding' of a company or product can also stretch to a logo, symbol, or even design features (e.g. Regularly used colours or layouts, such as red and white for Coca Cola) that identify the company or its products/services.

For example: The Nike brand name is known throughout the world, people can identify the name and logo even if they have never bought any of their products. However, not only is the company name a brand, but the logo (The 'tick' symbol) is also a strong piece of branding in its own right. The majority of people that are aware of the company can also identify it (or its products) from this symbol alone. The clothing and running shoe company Adidas is well known for using three stripes on its range of products. This design feature branding allows people to identify their products, even if the Adidas brand name and logo is not present.

Article Source - "Biz Help 24"

Branding Positioning

Put simply, Brand positioning is about dentifying a market niche for a brand and targeting that audience by creating an identity that is both marketable and memorable. Shy Studios have a dedicated research team that will consult with your business before the initial design process begins to ensure our brand concept closely meets your brief and captures your imagination.